GOAT: An Iconic Movement That Inspires and Empowers Greatness in All
Our Story
GOAT was sparked by the vision of an 11-year-old soccer/futsal player, Kellan "Kell" Jordan, my son, whose passion for design and unwavering belief in greatness transformed a simple image of the word GOAT into a movement. In less than a month, that idea evolved into a brand with the ambition to grow into an iconic movement that inspires and empowers greatness in all. Our goal is to ignite ambition, encourage perseverance, and empower individuals to push beyond their limits, embrace their potential, and turn their dreams into reality—not just for themselves, but to uplift others along the way.
GOAT isn’t just about bold apparel, athletic wear, and gear—it’s about mindset. It represents the relentless pursuit of excellence, the grind, the hustle, and the belief that greatness is earned, not given. Every design, every detail, every piece is a reminder that success comes to those who work for it, live for it, and refuse to settle.
About Us
We are a father-son team—Jay and Kell—fueled by passion, purpose, and the belief that greatness is earned, not given. From the very beginning, GOAT has been about more than just a brand—it’s about a mindset that drives people to rise, lead, and dominate. Together, we are building a community that lives and breathes ambition, where confidence meets action, and where greatness is a choice, not a coincidence.
Our Mission
Our mission is to inspire individuals to discover their own greatness while empowering others to find theirs. We believe that every person has the ability to rise, lead, and dominate, and our brand exists to fuel that drive through bold apparel, athletic wear, and gear that reflects the GOAT mentality.
A key part of our movement are GOAT Reps—dedicated individuals who embody the GOAT mindset and spread its message. GOAT Reps lead by example, demonstrating perseverance, ambition, and a commitment to excellence in their respective fields. Whether athletes, creators, entrepreneurs, or community leaders, our GOAT Reps inspire others to push past limits and embrace their own greatness.
Our Vision
To create an iconic global movement, where GOAT is more than just a brand—it’s a culture. Through bold apparel, athletic wear, gear, engaging events, and a relentless commitment to self-greatness, GOAT will be a name that represents confidence, ambition, and legacy—a movement that motivates and unites people worldwide.
As we grow, we aim to collaborate with like-minded brands, athletes, and creators who share our passion for excellence, ambition, and community. Through strategic partnerships, we will expand GOAT’s reach, amplify our impact, and build a network that inspires people to push their limits and embrace the GOAT mentality.
Our Slogan
"It's Your Time" is more than a phrase—it’s a call to action. Now is the time for everyone to step up, chase their dreams, and be their own GOAT in whatever they do. Whether you're an athlete pushing for victory, an entrepreneur building something legendary, or simply someone refusing to settle for less than their best, this is your moment.
Greatness isn’t reserved for a select few; it’s earned by those who choose to rise, lead, and dominate. Every challenge, every grind, every breakthrough is part of the journey. GOAT exists to ignite that fire, to remind you that success is within reach—if you dare to chase it. And the best part? This movement isn’t just ours—it’s for anyone ready to step up and be part of something bigger.
This is your passion. Your grind. Your legacy and It's Your Time.
Let’s build something iconic together 🐐
